Preparation can make the difference between a manageable or an overwhelming flu season. When practices prepare effectively, they protect their patients, empower care teams, and keep operations running smoothly.
Vaccination Strategies
The CDC recommends routine influenza vaccination for every patient older than 6 months. To make a strong vaccination recommendation, use the SHARE method (SHARE the reasons, HIGHLIGHT positive experiences, ADDRESS patient questions, REMIND patients that influenza vaccines help protect them, and EXPLAIN the potential costs of getting influenza). A strong recommendation from a health care professional is often a critical factor in whether patients get a flu shot.
Make Patient Access a Priority
Patients are more likely to seek care when it is easy to schedule and attend appointments. Before flu season, review scheduling systems to make sure there are open slots for same-day or next-day visits. Some practices even extend hours during peak flu activity to accommodate the increase in demand. Try and minimize as many barriers as possible to help patients quickly and easily access services during busy times.
Focus on Prevention First
Prevention remains the best defense against influenza. Begin promoting flu vaccinations early in the season and continue throughout the peak months. Educate on the importance of vaccinations, especially for high-risk patients. The American Academy of Pediatrics (AAP) recommends scheduling well visits and sick visits at different times of the day to minimize time in the waiting room and reduce the risk of infection spreading.
Display clear and consistent messaging in the waiting area, exam rooms, and patient portal. Encourage good hand hygiene and respiratory etiquette, and make these practices easy by providing hand sanitizer and tissues in visible locations.
Expand Care Through Virtual Visits
Virtual visits can reduce exposure for patients and staff, while keeping care accessible. Telehealth appointments are ideal for mild symptoms, medication follow-ups, and patient education. Promote virtual options early, so that patients understand when and how to use these services. Ensure your telehealth platform is reliable and that staff are trained to guide patients through the process.
Stay Proactive
Proactive preparation is the key to surviving the busiest weeks of flu season. Keep communication open with care teams, monitor vaccine supply, and track flu activity in the community. By focusing on access, prevention, and flexible care options, providers can help patients stay healthy during the flu season.